After which, the software reports what’s being said about you and your competitors.”
“Hmmm”, was all I could manage”, I sipped my coffee. I think it was more because I was at a loss of words.
Later, as I sat down to catch up on more about web analytics, it reminded a lot of market research, where data is collected, analyzed and communications developed in accordance.
Yes, buzz analytics is here to stay, dear reader, as tools get even smarter by the day, and companies start competing more fiercely for eyeballs online.--------------------
This article has been written by Wigbert Piedade, aka Wiggy, who is a Creative Director at Pigtail Pundits. A writer and film maker, Wiggy dreams of utopia; he hopes to one day reside in a village by the sea and head to the city on weekends.